About Us

Chartered accountants who act before the deadline, not after it

PushDigits is a UK chartered accountancy firm based at 30 Churchill Place in the heart of Canary Wharf, London, and part of a global group headquartered in Dubai. We are regulated by the Institute of Chartered Accountants in England and Wales (ICAEW), and our team is drawn from the Big Four — including alumni of EY — so the standard of advice you receive is the same one the largest companies pay for, delivered with the personal attention an owner-managed business actually needs.

We work with founders, directors, landlords, contractors and growing SMEs across the UK, handling the full financial picture: bookkeeping, payroll, VAT, annual accounts, Self Assessment and proactive tax planning. Because we see how each of these connects, nothing falls through the gaps between your bookkeeper, your accountant and your tax adviser — they are all the same team.

Integrity, accuracy and proactivity

Three principles run through everything we do. Integrity, because your numbers and your reputation depend on advice you can trust. Accuracy, because in tax and compliance the details are the difference between a penalty and a saving. And proactivity, because the real value of an accountant is realised before your year-end closes, not in the rear-view mirror — we tell you what to do while you can still act on it.

One firm, across the UK and the UAE

With an office in London and a group HQ in Dubai, we are well placed to help UK founders expanding into the Gulf and international businesses setting up in Britain. From UK company formation and Companies House identity verification to company setup in Dubai, we advise on both sides of the structure — and, crucially, how they interact for tax. Whatever stage you are at, our goal is the same: financial clarity, and keeping more of what you earn legally in your hands.